Morris opted to sell the site to the leading dating website (a subsidiary of IAC) for $150 million in 2003. Prior to founding King, Riccardo Zacconi and Toby Rowland, the latter of whom is the only son of British businessman Tiny Rowland, had worked together on, a dating website created by Melvyn Morris which, by 2003, was the second-largest such site in the world.
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